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How I built digital teams to accelerate a huge digital transformation program

 

CONTEXT

The RD is the largest drugstore chain in LatAm with +2,000 own stores, net revenue of $5 billion,  and employs 31,160 people. Considering the massive retail digitalization, as well as the new technologies and innovative solutions emerging every day aiming to turn consumer life easier,  RD realized its urgent need to start a digital transformation process.

 
 

IN THIS CASE

Strategy and Digital Business Design
Methodology Implementation and Training
Agile Teams Building & Evolution

CHALENGES

1) Offer to the customers a seamless experience in both physical and online stores

2) Innovate the way the drugstores could build a relationship with their customers in a digital environment

3) Speed up the digital products development

 

MY ROLE

Lead the digital transformation program, mainly the squads of products, including UX, engineers, and designers who were responsible to develop new digital products and services based on an innovative mindset.

 

In addition,  empower and train the teams to foster new methodologies in their day by day process, such as Business Model Canvas, Customer Development, Design Thinking, Lean Startup, Experience Strategy

 

DIRECTLY RESPONDED TO

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DIEGO KILIAN
Digital Business Director
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FERNANDO VARELLA
CDO
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MARCILIO POUSADA
CEO
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WHAT WE DID

Formed 3 squads focused on 3 priorities, aligned to the main strategy of the company

• Three autonomous teams
• Three clear missions and targets
• Mixed people (internal and external)
• Outside the core business routine

 

Established a digital committee for fast strategic decisions

• President involved
• All VPs involved
• 4 main directors involved
• Decision focused

 

Intense training focused on the innovation process disciplines

• A platform with curated content

• Daily Classes

• Knowledge replication for the rest of the company

OUTCOMES

The scale of the digital transformation model

From 3 to 20 squads currently innovating the core business

 

A new and relevant digital business model
60%+ digital sales are "click and collect"

A new subscription business was modeled (in the phase of validation)A new loyalty program in partnership with one of the biggest grocery store chain in Latin America was designed and implemented


Digital products releasing in an agile way
New products started to be coded and tested regardless of the traditional production line of the IT department

New APIs were developed, speeding up important integrations

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